The FIFA World Cup 2022 in Qatar showcased remarkable talent, with stars like Kylian Mbappé and Lionel Messi lighting up the tournament. However, some big names, including Cristiano Ronaldo and Neymar, failed to meet expectations, leaving fans disappointed.

UEFA is ramping up efforts to bolster the global appeal of European football by expanding international tournaments, enhancing digital engagement, and fostering partnerships with international broadcasters. These strategies aim to attract a wider audience and grow the sport’s fanbase globally.